Hidden Gems

Quite by chance, when staying with a friend, I encountered a fabulous independent fashion retailer. The business, called Nero e Bianco, which is based in Sutton Coldfield, offers the two key ingredients essential for success. Absolutely lovely clothes (sourced in Italy Рwhere else!) and  service delivered with passion and professionalism.

nero bianco shop

Impossible to walk past

The owner, Jill Hartley, spent some time talking time about her business journey and the philosophy behind it. The business was launched in June 2015 when the shop was opened in Sutton Coldfield quickly followed by the opening, in October that same year, of a shop in Bleper, and has had remarkable success. She loves style and one look at the fabulous clothes on the rails confirms her expertise. ¬†In her own words she wants to, “Make the everyday woman feel fabulous in clothes and spend time giving a good service”. Jill comes from a nursing background and spent many years working with women who were experiencing a range of challenges, including self esteem issues. It is this background that she ascribes to her ability to build a relationship with her clients and provide a personal touch. Jill recognises that there is an emotional component to how women feel and look and sums it up by saying that shopping is more than simply buying clothes. I couldn’t agree more.

neiro bianco interior

My idea of heaven

The business, which includes 3 shops (and a fourth on the way) offers very chic, stylish casual and occasion wear. You can be sure you won’t find clothes like these on the High Street. Jill is now also stocking Italian menswear. She works with like-minded suppliers and she believes this has given her business a great foundation. Jill is surprisingly calm and modest about her journey into the business world.

If you are in the area pay a visit to Nero e Bianco. It may just change the way you shop! I freely admit that clothes are my passion but so many clothes shopping experiences fall short of the mark.

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