Style strategies for real women

Welcome to my blog, where I give you a range of tips, information and some great ‘secrets’, which will radically improve how you present yourself to the world. You’ll look better than ever and feel more at ease with how you look.

Together we will work with style strategies for real women, just like you, that redefine what it means to dress well and present a stylish and rejuvenated image.

Are you somewhat fed-up, even irritated, by the way women are portrayed in the media? The way we are constantly compared to our younger, often slimmer and more toned counterparts. The majority of women are not size 8 six feet tall Eastern European models.

It’s time to redress the balance and, importantly, take control of our own style and regain our power. This is what my blog is all about. It’s not about slavishly following fashion and trends, it’s about finding a new more stylish you. It’s about rejuvenating your own style. You may need some slight tweaks or perhaps a complete overhaul. It’s up to you. All of the women shown have style, yet they are all different.

long hair and long skirt confident mono chrome

Over the coming months we’ll look at what it means to be ‘stylish’. Together we will discover that while fashion can be exciting, and recognizing that in the UK we have and are consistently producing amazing young fashion designers, style has depth, focus and longevity. To be stylish is to have presence.

blue with striped top SS

Who am I?

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Me in my 50’s

I’m a ‘baby boomer’ who absolutely loves clothes, shoes, perfume, skincare – you get the picture! I am also a Leadership and Management consultant who has had the privilege to work with some fabulous organisations and even more fabulous corporate women.


Me in my 60’s enjoying a festive season walk!

My other business, started 3 years ago, is Style Rejuvenation, where I act as a style ‘partner’ and help women to edit their wardrobe, rejuvenate their overall look, create a capsule wardrobe, dress for that special occasion and, my favourite, partner them on shopping trips. If you loath shopping call on me. Take a look at Style Stories and read about the experience of some of my clients.


Be kind to your eyes

Earlier this month I talked about the first step in healthy skin starting with a good cleansing regime. Part of this is to care for that very sensitive area of skin around our eyes. When I was a teenager Dusty Springfield inspired many girls to adopt very dark eye shadow and thick black liner. I wasn’t one of them as this look made my eyes disappear! I had a friend who embraced this kind of eye make-up and she ‘washed’ it off with water, soap and the vigorous use of a face cloth! I lost touch with her but can only hope she didn’t end up with dreadfully wrinkled skin. Even as a young girl I knew this aggressive rubbing could not be good.

It is vital that you treat the delicate skin around the eye area with the utmost care. The cleanser you use on your face is not usually recommended for your eyes. I know many women use facial wipes to remove their eye make-up, and I’ll admit I’ve done this myself when I’ve been in a rush, however, you are liable to exert too much pressure and pull the skin. I find that a cotton wool pad is much more effective – and kinder. As most older women use eye make-up I’d like to share with you some of the products I’ve tried and the results I’ve obtained. Some are budget buys and some are more luxe.

chanel eye mup remover

My All Time Favourite – worth every penny!

Over the years I have tried many, many skin care products, eye make-up remover included, and nothing comes close to the performance of Chanel’s. It removes all trace of your eye make-up and leaves the skin soft and conditioned. If you are on a budget then Waitrose own brand ‘Pure’ is excellent value. I discovered this by chance. I was staying away on business and had forgot to pack my Chanel. So I rushed into the nearest supermarket and picked up the first product I saw on the shelf.

waitrose eye mup rem

Under £2.00 and it works!

lancome bi fical

Exceptional Performance from Lancome

Another good range is Caudalie. The products are a delight to use and are very gentle on your skin. The price is reasonable too.

caudalie eye rem

A delight to use and very gentle

Despite using a gentle formula you may, like me, occasionally have puffy eyes (I’m an avid reader and I’m sure this doesn’t help!) so I always have a jar of Clinique All About Eyes to hand.

clinique all about eyes

Creating a working wardrobe

My client is a busy business executive with little time, or inclination, for shopping. Added to which she is often travelling and working away from home. She wanted a capsule wardrobe that would travel well and some key tips on how to put the various items together. I always do my research so I asked her a series of questions to determine what additions to her wardrobe were needed and to get an idea of her lifestyle. We decided to devote a whole day to shopping. Me with an added spring in my step, because shopping is my favourite activity, and her with some reluctance and slightly gritted teeth!

Here’s Ruth’s style story.

“I have to say, I used to shop out of necessity. I would put off shopping until I absolutely had to and then end up buying something that I didn’t feel completely comfortable in. I needed a working wardrobe that would help me to look my best and could fit in a suitcase for a week. Successful shopping, a brilliant working wardrobe that travels well are not easily achieved – until you find Brenda. I had long admired her style and then one day we went shopping. An experience like no other. That day resulted in a capsule wardrobe that I look gorgeous in 2 years later. I still use the style tips Brenda gave me and no longer make expensive mistakes. Brenda’s style rejuvenation service is worth every penny. I plan to use her again and I can’t wait for the Masterclass!”

Ruth, CEO, Chester, UK